Database Marketing
This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project.
Considering the marketing plan for your chosen healthcare organization, construct a three- to four-page paper in which you:
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Discuss the benefits and drawbacks of using database marketing.
State the ethical, legal, and HIPAA issues that need to be considered.
Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
