Describe briefly the company allocated to your team, mentioning its year of establishment, field(s) of activity, its recent turnover (2021), and the number of countries where is present (exports or direct investments)

International marketing

Task 1

Describe briefly the company allocated to your team, mentioning its year of establishment, field(s) of activity, its recent turnover (2021), and the number of countries where is present (exports or direct investments)

Explain the international marketing approach of the company, accordingly to the EPRG framework, and argue your opinion.

Propose a development strategy (with details) for that company, using the product/market growth matrix – the Ansoff matrix.