CEMEX: globalization “The CEMEX way”
There are two strategic case analysis assignments in the course. Write a short 3 to 5 page paper addressing the concepts of Marketing Strategy, Competitive Advantage, and Adding Value.
You are expected to appropriately cite all references and to use APA writing style guidelines. You should review the APA tutorial online at – http://www.apastyle.org/learn/tutorials/basics-tutorial.aspxLinks to an external site.
Write a short 3 to 5 page paper addressing the concepts of Marketing Strategy, Competitive Advantage, and Adding Value.
