Chapter 8
Choose one of the following case studies or IT at Work of chapter 8.
– Case studies: Macy’s Races Ahead with Mobile Retail Strategies, Chegg’s Mobile Strategy, Searching with Pictures Using MVS.
– IT at Work: Amazon.com’s IT Patents Create Competitive Edge, Ally Bank, Angry Birds, Location-based mobile marketing app (e.g., Shopkick).
Your task is to study one of them and discuss how the field of IT enables its business marketing. Don’t copy paste from any resource and write in your own style. Write a one-page summary document and submit it to D2L in pdf formats.
Choose one of the following case studies or IT at Work of chapter 8. Study the one you selected and discuss how the field of IT enables its business marketing.
