The Relevance of Innovation for Tourism Destinations Today
Drawing up a reflective essay on
1) the relevance of innovation for tourism destinations today and in the future and on
2) the appropriateness of the methods introduced during the course for creating memorable visitor experiences in tourism destinations
Methods discussed in the lecture were customer journey mapping, prototyping etc….
You can find the design thinking map in one of the uploaded pictures. Also find relevant literature om innovation and design thinking related to that.
The case analyzed in the lecture was that of Vienna City Card.
Write a reflective essay on the appropriateness of the methods introduced during the course for creating memorable visitor experiences in tourism destinations.
