Assignment 2
Weight: 15 Marks
Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.
Based on the conceptual knowledge and understanding obtained from the readings: –
1 –Select a world-renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its innovations. (5 Marks) (Max 750- Min 500 Words)
2 – What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think the strategy was a good choice?
(5 Marks) (Max 750 – Min 500 Words)
3- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (5 Marks) (Max 750 – Min 500 Words)
