Discussion: Brand Valuation
The article, This Bud May Be for the Belgians, discusses InBev’s buyout of Budweiser. Discuss the value of the brand from a consumer perspective.
Some of you may not be beer drinkers, or drink any alcohol, but you are still a part of a culture where beer drinking is an identifiable lifestyle component, so you should be able to provide some perspective. Some things to consider are Budweiser’s targeted blue-collar market segment, its country of origin, and our nationalistic “pride of ownership.” Switch perspectives a bit, and consider how international consumers might value the quintessential American beer
Do you think that coming from the US enhances the value to overseas customers? Why or why not?
In replying to other classmates, discuss the consumer perspective, thinking about your own exposure to Budweiser’s products and promotions. Include your thoughts on the value of any of the AB brands.
