Strategic Management
Read the case “Better World Fashion: Circular Economy and Competitive
Advantage”. In light of the case AND scholarly articles to support your analyses, answer the following questions. Clarifications: only use the case narrative
How did BWF position its products and target its market segments? Explain.
How did BWF use branding, promotion, and customer relationship management to communicate its value proposition? Did a business model based on the circular economy concept help BWF to achieve competitive advantage?
In order to become a leading fashion brand, what do you recommend BWF do to strengthen its corporate and/or global strategies? Discuss in light of relevant chapters of the textbook.
How did BWF position its products and target its market segments? How did BWF use branding, promotion, and customer relationship management to communicate its value proposition?
