What does this case illustrate about the trade- offs between economic and social benefits in international business?

PROMPT

Answer these two question:

Visit novica.com and unilever.com. Compare and contrast the two sites in terms of their marketing effectiveness.

What does this case illustrate about the trade- offs between economic and social benefits in international business?

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What does this case illustrate about the trade- offs between economic and social benefits in international business?
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