ASSIGNMENT
Which of the following is not an example of a functional need?
Physical warmth
Food
Shelter
Love
Water
Which of the following is a characteristic of a highly involved consumer?
Showing greater interest in the product
Spending more time researching the product
Engaging in extensive problem solving
Making a very thoughtful choice
All of these activities characterize highly involved consumers.
Which of the following below is not an example of a functional need? Which of the following is a characteristic of a highly involved consumer?
