Quantitative Report: The watching eyes effect.
Structure Funnel shape: Broad to narrow
Explain why the study is currently relevant, in light of previous work on this topic, and state exactly what you are testing in your study
Start with larger question
Then discuss background literature and its “gaps” and / or “issues”
Build towards rationale for the current study, more precisely defining question /problem
End with specific hypothesis, couched in terms of the variables that you manipulated and measured
You are likely to need to include information on the variables just before this, so that the hypothesis makes sense
Broad question: Do watching eyes have impact on prosocial behaviour?
Background literature: Theoretical context; What has been found before empirically? Specific studies, overall pattern, larger context if relevant.
