ASSIGNMENT
Respond to the following questions
For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons.
Swatch watch
McDonald’s Dollar Menu
Starbucks coffee
Subaru cars
University of Phoenix online academic degrees
Dick’s Sporting Goods store
LensCrafters eyeglasses
Walmart
Tide detergent
Determine which of the five generic strategies are being used. Give your reasons.
