Media Relations
Perform a brief SWOT analysis on the company below as well as
Identify the brand’s primary target audience. In bullet points briefly describe this audience in demographic, economic and psychographic terms.
Craft three (3) one (1) sentence messages the Company may wish to communicate to this audience.
List two (2) media relations tactics that may amplify these messages to this specific target audience.
(<150 Words combined total for #s 1-3 – SWOT is separate and does not affect word count)
MadHappy: https://www.madhappy.com
Identify the brand’s primary target audience. Briefly describe this audience in demographic, economic and psychographic terms.
