Discussion Questions #
1: How you can differentiate between a price skimming and a market penetration pricing strategy. Discuss with the help of a suitable example from the local market.
Why was Crash the Super Bowl such a successful promotion? In what ways did it encourage engagement with the Doritos brand?
After reading the concepts related to Personal selling from Ch-20, how you will describe the key functions involved in managing a sales force.
Why was Crash the Super Bowl such a successful promotion? In what ways did it encourage engagement with the Doritos brand?
