INDIVIDUAL Client Research
Reasoning and Required Information
All communication artifact submissions must be accompanied by this Logic Form, which describes your reasoning and will appear at the beginning of your assignment submission.
All communication artifacts must be developed with your audience, The General Public, at the forefront of your choices.
All communication artifacts are expected to be engaging and thoughtful.
All communication artifacts must be clear, easy to read, and easy to see (e.g., no images or text should be too small to see/read at regular viewing/engagement parameters for the given artifact)
All communication artifacts must be developed according to the parameters of the artifact
For example, a handout must be developed in a way that makes sense for being physically held, read, and handed out.
For example, an infographic created with the intention of printing it as a poster must be developed in a way that makes sense for being hung and viewed in public areas; an infographic created to live online must be developed in a way that makes sense for online engagement, scrolling, linking, animations, etc.
All communication artifacts must include references, and links when appropriate
References may be in whatever style you choose (e.g., MLA, APA, IEEE) as long as you are consistent.
All communication artifacts must fulfill all of the required aspects described in the “Purpose” section above, as well as listed below:
Demonstrate a clear understanding of your client, including:
Background and History
Purpose, Goals, and Values
Demographic Makeup
Commitment to Sustainability
E.g., past, current, or planned projects, public statements, pledges, actions, etc.
Describe your client to a public audience
Outline your client’s orientation and commitment to sustainability
Create a clear picture of what your client has done or is doing so that, later on, you can point to the gap where your team and project idea fit in.
