Business Question
Here are the questions. You need to answer four out of the five questions.
Provide a summary of the data results of your Research Project. Be sure to highlight how the results were used to develop your Market Segmentation and Product Positioning for the company you chose.
Discuss the Internal Influences of Perception and Learning, and highlight at least 2 different Figures or Tables from Chapters 4 and 8 (2 for Perception and 2 for Learning) that you think represents the most important insight into each influence.
Discuss the Adoption and Diffusion of Innovations from Chapter 14. Label all parts of each process and explain each one. Next, use the two processes to explain how and why Apple has been so successful.
Using the 5 Values Consumer Choice Model as a strategic framework, discuss how Ford will be able to compete with Tesla successfully with their new hybrid SUV (Edge L) model.
Go through each of the 5 Values in the Consumer Choice Model that you used for your research study and explain how each one was used by the company you chose to sell their products and/or services.
