Assignment 2: Summary of Secondary Research
Research Paper
The purpose of this assignment is to help you gain a better understanding of your research problem (defined in your Research Problem assignment), and perhaps help you with your approach, research design, and research with consumers.
Conduct a review of available secondary research related to your company and research problem. Summarize your findings in a detailed report.
Include an Implications section discussing how the discoveries from your secondary research will inform your remaining research (interviews and surveys).
The information you choose to summarize in your report is up to you. It will vary depending on your company and topic.
However, you should use a variety of sources and types of sources. Make sure you include a Reference List and cite all sources using APA-style.
