Wendy Restaurant
Case Study:
Read the case and flow the plan model and do 2 these parts:
1. Product (Brand) Analysis
Sales Volume Trends
Market Share Trends
Marketing / Marketing Communications Assessment
Image and Reputation
2. Positioning Strategy (huy)
Positioning Strategy Statement
Positioning Grid
Read the case and flow the plan model. Then write a case study that include the product (Brand) analysis and positioning strategy (huy).
