Research Paper: Integrated Media Communication Message Analysis – Dove: #DetoxYourFeed
The Chosen Campaign Is Dove: #DetoxYourFeed – use the link below to view the campaign
The writing is a message analysis.
What's the universal theme and message of the campaign, and how is it inclusive?
The required text is Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). Boston, MA: McGraw-Hill. ISBN: 9781264075065.
What's the universal theme and message of the campaign, and how is it inclusive?
