Discuss the chances and risks of an increased use of customer data for product customization in the financial industry from the perspectives of customers and companies.

Research Paper

Discuss the chances and risks of an increased use of customer data for product customization in the financial industry from the perspectives of customers and companies.

Discuss the issue from a technical, economic and social perspective

Discuss the chances and risks of an increased use of customer data for product customization in the financial industry from the perspectives of customers and companies.
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