PRODUCT: Smart Bike Helmet
The product you need to analyze is Smart Bike Helmet (A smart bike helmet that monitors users’ heart rate, speed, and distance travelled, and provides turn-by-turn navigation via a built-in display.)
Describe it, as basic features, price, where sold, and what kind of customers are purchasing it.
Consider a product extension of the original one, that normally should contain extended features or functionalities of the base one. (As example, if you are choosing a set of play cards as your product, perhaps your product extension will be waterproof play cards that the pool could use.)
Focus on the following to make a paragraph:
Ch. 4 – asses what motivates your customers for purchasing and what affects them in the act of purchasing of this product
Reach out to a small group of people (could be your colleagues in the class, other colleagues, co-workers, family members or friends) and ask them a 10 questions questionnaire as applicable to your product.
5 questions with topics for Ch.3
5 questions with topics from Ch.4, as applicable to your product which is Smart Bike Helmet.
Each question should also contain a sub-question about considering for purchase a product extension like the one that you already choose.
Contrast the results from your questionnaire: how the people that you asked these questions answered, compared with how you have envisioned this product and its extension.
