Week 6& 7: Interactive Activity
7.1. Content Introduction
Learning Outcomes
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.
7.2. Reading
Required
Chapter 6. Strategy Formation: Situation Analysis and Business Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Recommended
Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948. http://www.jstor.org/stable/2630633
7.3. Test your knowledge (Max 100 words for every question)
Question 1
What is the relevance of the resource-based view of the firm to strategic management in a global environment?
Question 2
How can value-chain analysis help identify a company’s strengths and weaknesses?
7.4. Instructions
The Answers must be by your own words. Avoid plagiarism
Max 100 words for each question.
