Write a business plan for “Brompton Electric Foldable Bicycles”.

Business Plan

Write a business plan for “Brompton Electric Foldable Bicycles”.

Business Plan Template- Developing your new business idea

Cover Sheet- Title of your project

Table of Contents- A listing of the contents of your document

Executive Summary: (Approximately 1200 words)

Company Background: (Approximately 300 words)

Company History

Mission Statement

The Marketing Environment- Environmental Scanning: (Approximately 3000 words)

Microenvironment

Suppliers

Marketing Intermediaries

Competitors

Macroenvironment

Political Factors

Economic Factors

Socio-Cultural Factors

Technological Factors

Ecological Factors

Legal Factors

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Segmentation, Targeting and Positioning: Target Markets, Market Size, Segmentation Strategy, and Market Opportunities, Product/ Service Characteristics, Positioning Strategy. (Approximately 3500 words). Your product/ service will either be a business to consumer market (b to c) or a business to business product/ service (b to b). Only choose one (4.1 or 4.2) when developing your plan.

Target Market- Business to Consumer Markets

4.1.1 Demographic characteristics:
4.1.2 Psychographic characteristics:
4.1.3 Benefits sought:
4.1.4 Usage rate:
4.1.5 Geographic location:

Target Market-Business to Business Markets

Demographic Characteristics
Industry Type
Company Size
Location

Operating Variables
Technology
Types of User
Customer Capabilities

Purchasing Criteria

Product/ Service Characteristics

Brand Name and Product/ Service Name

Features and Benefits

Points of Differentiation

Positioning and Perceptual Map

Communication

Financial Considerations: (Approximately 1500-2000 words)

Price Strategy and Competitive Position

General Pricing Strategy:

Profit Maximization Strategy:

-OR- (choose 5.1.1.1 OR 5.1.1.2- not both)

Market Share Pricing:

Comparative Pricing Strategy:

Market Share

Sales Forecast

Summary: (Approximately 500 words)

Write a business plan for “Brompton Electric Foldable Bicycles”.
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