Strategic Management Case study
Answer 3 questions
Answer the following questions to help Grandinetti prepare for the shareholders’ meeting (5 points each):
Should Amazon continue its PL brands? Why and why not?
How can Amazon build synergy with third-party retailers while developing its PL brands?
How can Amazon handle ethical concerns?
Explain in detail your rationale/perspectives, rather than only stating your opinion. Think deeply and broadly.
Present opinion with reason(s), evaluating pros and cons, and explaining in detail your choice with the conclusion.
How can Amazon build synergy with third-party retailers while developing its PL brands? Explain in detail your rationale/perspectives, rather than only stating your opinion.
