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What absolute increase in unit sales and revenue would be necessary to recoup the incremental increase in advertising expenditure?

Marketing Management and Strategy Q1 part 1 (55 marks)Explain why a product or service’s contribution (selling price minus variable cost) is an important element in developing a marketing strategy, giving examples to illustrate your answer. You can use any example including those covered in the module such as the Strategist Simulation or any of the […]

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