Bernard Marr

How could Airbnb use Big Data analytics to improve customer engagement for each of its two groups of customers?

Pre-Work Visit both airbnb.com (Links to an external site.) and https://tfl.gov.uk (Links to an external site.) Explore each web site. Read Case 25 (Airbnb) and Case 35 (Transport for London) in the book Big Data in Practice by Bernard Marr. Instructions Answer the following questions in your initial discussion post, based on what you have learned from the organizations’ web sites and the […]

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