PROMOTE JONES SODA Objective: Promotional Activities appears to be the easiest element of Marketing 4P. However, it has its own challenges: Social Media is quite prominent, but not all platforms of social media are available throughout the world Internet is not necessarily available or reliable at some parts of the world Traditional media (TV, Billboard, […]
Prepare a 250-300 word summary addressing Image vs. service marketing, the “product” being marketed and the medium being used.
Media Assessment: Monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Then, prepare a 250-300 word summary that assesses the following: Image vs. service marketing The “product” being marketed (e.g. good, service, idea, organization) The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet) […]