BMW portfolio

How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets?

Case study Identify and evaluate the significant trade agreements affecting global commerce (Lo 1.1) Analyze the effects of culture, politics and economic systems in the context of international business(Lo 2.1) Explain the forces driving and evaluating the impact of globalization (Lo 1.3) Carryout effective self-evaluation through discussing economic systems in the international business context(Lo 3.1) […]

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