Brand Knowledge

In your response to peers, discuss any similarities or differences in your initial brand perceptions, and whether your research findings changed your perceptions in any way.

Brand Position Group Discussion: Brand Knowledge Structure This is a group activity. For more information on groups, see About Group Work. You have been assigned to a specific product/service category group by your instructor. Go to the Group Discussion topic for your assigned group and create a thread that contains the following: Identify your brand […]

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