charisma of Elon Mask

What is the effect of Customers’ perceived environmental sustainability of the brand on their purchase intention to the brand (e.g., Tesla)?

Conduct a marketing research project. You need to choose one research problem (from a given list, see below), develop the hypotheses, summarize preliminary insights, design a questionnaire, collect data, and conduct analysis, and make recommendations, etc..  This is an individual assignment (100% of the overall mark)  The word-limit will be 1,500 words at […]

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