Country Market Assessment. 1 Describe the components of a country market assessment. 2 Understand the marketing opportunities in BRIC countries. 3 Identify the various market entry strategies. 4 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
What concerns might you have entering a developing-country market given your business model? What would you be the necessary conditions for your business to succeed?
Assume that you are the CEO of an online retailer looking to expand your services into developing country markets. Much of the success of your business model depends on the ability to ship items quickly and without delays as well as provide unrivaled customer service. What concerns might you have entering a developing-country market given […]