Case Assignment – Entrepreneur TV show 1) Research and list at least eight (8) distinct entrepreneurial TV shows (i.e. The Profit, Shark Tank, Undercover Boss, etc.). There are dozens of them. You can research them on the internet. It should be the shows similar to the ones listed above in which a “real” business is […]
Develop recommendations for the target company on how to overcome the challenging industry and market situations related to the COVID-19 in the context of your chosen two themes.
Research on produce/service and strategies of your target company in the context of new venture development using secondary sources of information (e.g. published articles, reviews, newsletter, etc.). MGT4857 Entrepreneurial Management (chapter 1), target industry and market (chapter 2), business model (chapter 3), (chapter 4), marketing mix (chapter 5), (chapter 6), communicating your value proposition (chapter […]
Identify and seize opportunities to create value by exploring the social, cultural and economic landscape.
• Learning Outcomes Knowledge On completion of this module, the successful student will be able to: 1. identify and seize opportunities to create value by exploring the social, cultural and economic landscape 2. analyse and evaluate the core knowledge and behaviours associated with successful entrepreneurial management