food operations

Choose a franchised brand of food operations with which you are very familiar. Consider why you would choose that brand. How would you assess the value of its brand for your own business purposes?

2-2 Brand Blog Discussion: Franchising Choose a franchised brand of food operations with which you are very familiar. Assume you are going to purchase a franchise. Consider why you would choose that brand. How would you assess the value of its brand for your own business purposes? Do you feel that an Interbrand Value Assessment […]

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