Discuss how MINI has endured for 60 years as a brand, despite being owned by various companies. Over the years, has MINI been positioned based on attributes, benefits, or values? Explain.

Company Case In chapter 8,(You will need to read the entire chapter and use the concepts you saw earlier to answer the questions.) Products, Services, and Brands Building Customer Value (Page212), analyze Company Case MINI: Focus on the Essential—Maximize the Experience(page244) and then answer four Questions “Questions for Discussion” (Page247). Answer five or four sentences […]

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