Indian automobile

Should Tata’s sales and distribution strategy be changed for the Nano? Is the planned distribution model of local assembly feasible?

ASSIGNMENT Answer in 2-3 sentences. How would you segment the Indian automobile market? Where will the Nano have the most appeal? How should the Nano be positioned? Will the Nano cannibalize India and Tata’s other popular models? What are the economics of the Nano for the channel (component suppliers, manufacturer, dealers, etc.)? Should Tata’s sales […]

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