Led brand

Select an example of a recent purpose-led brand or campaign. Analyze its success or failure according to the principles discussed in class and covered in readings.

Select an example of a recent (last 12 months) purpose-led brand or campaign. Analyze its success or failure according to the principles discussed in class and covered in readings. Cite specific examples of success or failure and support why. Offer thoughts for momentum of success or improvement on failure. 3-4 pp, double spaced, inline citations, […]

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