Starbucks and Dunkin’ Perform a SWOT analysis for Starbucks and Dunkin’. Based on your analysis, in which company would you invest? Justify your answer. Which growth strategies have been pursued by Starbucks and Dunkin’ in the past? Which strategies do you believe will be most successful for the two firms in the future? Why? Which […]
Create an Industrial Marketing Report for a B2B brand of your choice that doesn’t serve B2C markets.Create a customer-centered B2B marketing plan, based on an omnichannel approach, for the selected brand.
Task 1.2: Industrial Marketing Report – Brand Situation Analysis Assessment type: Written assignment Description: Students are to write a 500 to 600-word SWOT analysis for the selected brand. For further details of this assessment task, consult the activity description on the relevant week of the course site. Main task Task 1.3: Industrial Marketing Report Assessment […]