Modern Company

Should Toyota emphasize the development of fuel cell cars (such as the Mirai) or the development of fuel-cell power units to supply other vehicle makers?

Module 08: Scope of the Modern Company In this module, we looked at technology-based industries and the management of innovation. For this week’s assignment, review CASE 9 Toyota: Seeking a Future in Hydrogen, Chapter 9(in your textbook). Remember: A case study is a puzzle to be solved, so before reading and answering the specific case […]

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