Nielsen ratings

Calculating how many people watch or listen to broadcast media such as TV shows and radio has always been challenging.

Calculating how many people watch or listen to broadcast media such as TV shows and radio has always been challenging. TV ratings have been traditionally monitored by systems such as Nielsen ratings (https://en.wikipedia.org/wiki/Nielsen_ratings). This data is then used to do things such as renew or cancel shows and set commercial advertising prices. Modern, internet based, […]

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