package design

Based on your description of the brand’s strategy, identify what you think the target market is using two segmentation variables.

Marketing Question The purpose of this assignment is to review the strategy of a product using the 4 P framework. You need to select a product or product: a) that is a packaged consumer good (part of the assignment is to describe the package design) b) for which you can find market share data in […]

What types of package design changes might be envisioned in the future to help reduce the amount of waste that is created?

CHINA CLAMPS DOWN ON RECYCLABLES How have China’s own sustainability issues and policies affected sustainability concerns worldwide? What changes are being seen in the supply chain for recyclers of waste products? What types of package design changes might be envisioned in the future to help reduce the amount of waste that is created?  

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