Personalization

Is there a significant relationship between the independent variable and the dependent variable for each hypothesis? Explain.

Project Deliverable 2  CCSU scholars investigated whether the attributes of customer service quality and mobile app design quality predict mobile shoppers’ Trust, Repurchase Intention, or Recommendation Intention. From 286 mobile consumers they recorded demographic characteristics that were described in Deliverable 1. They also measured the mobile shopping quality dimensions and customer attitudes as reported by […]

Write a paragraph explaining how personalization is used throughout the speech. What are the benefits of personalizing your own messages?

This one is on the list of the “Most Watched TED Talks of All Time.” Write a paragraph explaining how personalization is used throughout the speech. Mention specific details from her verbal message as well as visual aids. Do you find her message is more effective with the personalization or is it unnecessary? What are […]

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