Ethical values There are 6 ethical values that marketers are expected to uphold, and these are: Honesty – Be forthright in dealings and offer value and integrity. Responsibility – Accept the consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment. Fairness – Balance buyer […]
Referring to your selected company’s CSR initiatives, identify which pillars of responsibility they seem most focused on: economic, legal, ethical, or philanthropic.
The assignment requires you to consider the role of Corporate Social Responsibility (CSR) in an organization’s strategy. CSR requires companies to ensure they are always working towards four pillars of societal accountability: economic, legal, ethical, and philanthropic. Using your research skills, locate and define the CSR policy of one well-known public company. Referring to your […]