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What other market segments could have been—or could be now—a good customer base for trader Joe’s?

Know Thy Customer: The secret of Trader Joe’s success Conventional wisdom says that the grocery business is one of the tiny profit margins, dominated by huge stores, patronized by notoriously disloyal customers who’ll go wherever discount coupons take them. It’s a tough, tough business. Monrovia, California–based trader Joe’s confounds all these truisms… and boasts some […]

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