Store locations

How does the GIS help Wendy’s improve their decisions on store locations? Are the store location decisions certain or uncertain decisions?

Case Application 1: Where to Locate Next? Read “Case Application 1: Where to Locate Next?” on page 69 of your text and answer the following: How does the GIS help Wendy’s improve their decisions on store locations? Are the store location decisions certain or uncertain decisions? How can intuition contribute to Wendy’s decision-making process?

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