Assignment 4/Corporate Communications and Marketing Strategy Answer the following questions: 1) At the time of the case study Tokyo Jane has an image issue. What would be the steps in the planning process to determine the optimum public relations campaign? 2) What are their choices in selecting the best media to use to implement their […]
How does the difference in Grut’s and Pfeiffer’s strategic vision of the business help or hurt its competitive position?
Assignment 3 – Internal communications 1) How does the difference in Grut’s and Pfeiffer’s strategic vision of the business help or hurt its competitive position? 2) What is Tokyo Jane’s brand slogan? What does that slogan communicate to its customers? What does it communicate to its employees? 3) What is the cause in the gap […]