You are a Marketing Planning Consultant / Specialist, you have recently set up your consultancy. You have created your business because you have seen from your recent Marketing Planning and Strategy course there is a lack planning capability within organisations.
Your task is to create a best practice planning guide that will be reviewed and implemented within there organisation.
Its up to you if you want to target an organisation or an industry, however the best practice you are going to create should work across any industry or organisation.
You can use an existing planning framework or create your own, the challenge you have is turning this into a guide which marketing teams can you review and most importantly apply.
Therefore the guide needs to be clear, simply and easy to follow, but with clear guidance and justification why this is important.
You can create the guide using the following tools:
– Remember to include Sostac-Control.
For non powerpoint submissions you will need to include a powerpoint slide with the link to your website, blog .
You are strategic planning specialists, therefore the guide will need to be visual, using imagery, icons, headlines etc etc the word count is max 2000 words.
upload your individual assignment here.
2,000 words +/- 10%