Marketing

Use the scene below to explain whether you would make an exception to your policy in this case. Discuss the key supporting reasons for justification of your decision.

Customer Service You are the manager of a small beach resort hotel. An elderly couple attempting to check-in at the front desk are requesting that you allow them keep their cat Mr. Sprinkles in their room even though your hotel has a strict no pets policy. The couple are not being difficult but are quite […]

Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why?

Comparing Smartphones (A) Can only be TWO pages. And the answers must be double-space, size 12, Times New Roman. Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why? What additional information might you want to have about the competitors […]

Watch the video “Advertising, Sales Promotion, and Public Relations.” Discuss the strengths and weaknesses of each form of communication.

Communication Process Question 1 : (100-125 words) The communications process describes the interactions between a sender and a receiver of a message. Watch the video “The Communications Process and IMC.” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion. Analyze the commercial using the […]

Read “Amazon Advertising”. Then explain what kinds of ads do Amazon sell? What is the most surprising information that you have learned from this article?

Amazon Advertising Read “Amazon Advertising”. Then write a one page paper answering the following questions: How did the pandemic affect Amazon advertising? What kinds of ads do Amazon sell? What is the most surprising information that you have learned from this article?

Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

TASK Answer the following questions 8.7. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension? 8.9. Musical performer Rihanna recently launched her own makeup line called […]

Explain the chosen shopping motives in your own words. Find a picture or video clip for each motive you have chosen and describe each motive you have chosen with a story.

Topic: Store Choice and Purchase — Journal Step 1: Research & Reflect Choose one of the discussion prompts below to research and write about. Please don’t forget to create a relevant title at the top of your post so we know what prompt you have chosen. Shopping Orientation – Why do People Shop? Choose two […]

What are some of the environmental concerns consumers have regarding marketing activities?  Critically examine how can marketers address these important concerns?

A Flood of Water Consumption Choices Part-A: Case Study Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: How does marketing […]

Read about company product flops. Do you see any similarities in the flops? What can companies do to protect against flops?

Company product flops Read about company product flops. Do you see any similarities in the flops? What can companies do to protect against flops? What flop shocked you the most? Respond to two peers. https://www.usatoday.com/story/money/2019/12/19/biggest-product-flops-of-the-year/40845703/ (Links to an external site.) https://www.cbinsights.com/research/corporate-innovation-product-fails/ (Links to an external site.) https://www.inc.com/geoffrey-james/the-21-worst-product-flops-of-all-time.html Then in another document If you’re going to […]

Take a position pro or con and make an argument to support your side. Make sure you use marketing principles to help your answer, such as explain the 4Ps of such products.

Topic: Principles of Marketing Q1. Can target marketing ever be bad? Marketers constantly develop marketing programs to appeal to specific targets; some critics have denounced these efforts as exploitive. Target marketers have established marketing campaigns to: Targeting diabetics for ancillary needs such as equipment for taking insulin levels, or Contact lens wearers where driver’s license […]

Write an admission essay addressing one or more of the Daniels College of Business’ core values. Then leverage your personal experiences, explore your goals through one of these themes or expand upon your individual focus.

Personal statement Essay 2 (required): Address one or more of the Daniels College of Business’ core values (linked and listed below). How you choose to address one of these concepts is completely up to you. You might leverage your personal experiences, explore your goals through one of these themes or expand upon your individual focus […]

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