Factors influencing the compensatory consumer behaviour
The introduction to a master thesis is needed in APA style. It must include the key elements of the master
thesis specifics (problem, purpose, objectives); and comprehensive theoretical analysis, based on scientific literature. Literature used should be enclosed as well in consumer behaviour with doi references.
The author should perform a comprehensive analysis of the theoretical material. Summarize various authors’ insights on the research problem, compare insights and models
provided by various scientists, and disclose personal
Discuss factors influencing the compensatory consumer behaviour.
