Watch and Analyze Frontline’s The Persuaders
Watch Frontline’s The Persuaders ( and review the analysis here:
This video is fairly old, but the information in it is still interesting. After watching the movie and reviewing this analysis of themes in The Persuaders, (ignoring the out-of-date-technology and tactics) conduct your own analysis, and prepare a written response. Remember to relate your paper to what you’ve learned in your reading assignments and weekly content so far.
Task Description
In a 3 page, double-spaced paper, describe your reaction to this movie by answering the following questions:
Did anything in this movie surprise you?
What did you find most interesting from a marketing perspective?
What ethical considerations does this movie raise?
How can you use what you have learned from this movie in your future as a marketer?
