Describe the new business. Are you product or service oriented? What is the name of your company? Where are you located? Describe the scope of your business activities and the industry you intend to operate within.
1 page
10
Mission and Vision Statements
Develop mission and vision statements for your firm.
1 page
10
Potential Market Segments
List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographics, demographics and psychographics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your responses.
List all potential market segments of interest to your firm and describe them fully using appropriate descriptive techniques including geographics, demographics and psychographics.
